As the biggest beauty publisher in the UK, with more than 8 million consumers each month engaging with our beauty content, we have always celebrated beauty in its most positive form.
To find out what beauty content our audiences would like to see more of, we surveyed 2,500 of our audience online and discovered?71% of our audiences no longer believe beauty is about looking a certain way. Beauty is about celebrating the skin you're in, irrespective of age, race, sexuality, gender or ability.?
would like content to be representative of 'real' people
want to see different ethnicities in beauty advertising
agree that “age no longer matters, it’s all about mindset and attitude”
With this in mind, Hearst brands will come together in October for a celebration of self-expression. Showcasing the positivity beauty brands and products bring to our lives – enabling us to tell our stories and express ourselves in our own way, on our own terms with more beauty content than ever before!
Find out more about Hearst's Beauty Month 2020, a celebration of self-expression