A celebration of self-expression: Hearst Beauty Month 2020

Lee Bailey
Director of Beauty

As the biggest beauty publisher in the UK, with more than 8 million consumers each month engaging with our beauty content, we have always celebrated beauty in its most positive form.

To find out what beauty content our audiences would like to see more of, we surveyed 2,500 of our audience online and discovered?71% of our audiences no longer believe beauty is about looking a certain way. Beauty is about celebrating the skin you're in, irrespective of age, race, sexuality, gender or ability.?

88%

would like content to be representative of 'real' people

84%

want to see different ethnicities in beauty advertising

90%

agree that “age no longer matters, it’s all about mindset and attitude”

With this in mind, Hearst brands will come together in October for a celebration of self-expression. Showcasing the positivity beauty brands and products bring to our lives – enabling us to tell our stories and express ourselves in our own way, on our own terms with more beauty content than ever before!

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Find out more about Hearst's Beauty Month 2020, a celebration of self-expression

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Lee Bailey

Director of Beauty

Lee Bailey is an experienced Beauty Director and media professional with a demonstrated history working in the publishing industry. She has over 20 years of media experience in the fashion and beauty sector. Previous roles include; Head of Beauty at Express Newspapers Group, Brand Director, Red Magazine and more recently Luxury Director, Agency Division at Hearst before heading up the beauty category at Hearst. Lee is a self-confessed beauty maven and is really passionate about her role and leading this category forward.