We know our audiences inside out: what they like, love and engage with on a global scale. Every article read and every?button clicked gives us greater knowledge?to help you better understand consumers and target them more effectively.?
Why Hearst Data & Insight?
Want to target the most relevant consumers for your brand? Think of an audience you'd like to advertise to and, no matter how deep you want to dig, our industry-leading data metrics will unearth them.
Loyalty to brands
Whether they’re returning subscribers or repeat website visitors, our audiences are reassuringly loyal. They offer a trusted, consistent voice for our partner brands to check in with.
Our cutting-edge Engaged View Rate (EVR) metric offers real-time insight into how deeply readers engage with your branded content. Data we use refines and maximises campaigns for you.
We know what they love, we know what they buy.
Through our digital analytics, we know what our audiences are reading, researching, liking, loving and ultimately buying. Marrying demographic?and?behavioural data, our advanced data capabilities are?available to?target exactly the audiences you want to reach.
How can we help you?
Direct access to consumers
Red shoes or blue? Gain access to valuable customers down to a niche level of interest — or a carefully-selected lookalike audience — for bespoke targeted email campaigns.
A great editorial newsletter has everything a dedicated brand follower cares about, all in one hit. Advertising through one of ours is the perfect way to speak to a specific audience when they’re at their most engaged.
Ask the Hearst panel
Bring us a set of questions and we can beam it to the Hearst Panel – our community of 60,000+ real-life consumers waiting to share their feedback, thoughts and feelings about whatever you need to know.
Poll our audiences
Want to target consumers who use anti-ageing skincare? Or those planning to buy a car? An in-article poll on one of our brand's sites will give you the inside track on what makes audiences tick.
Data from competitions
Engage audiences and acquire new prospects with our commercial competitions. We run and promote contests across our brands, offering users the option to share their data directly with you.