The world of beauty moves fast and is constantly evolving. The beauty market is worth over £17.5 billion and is set to rise to £20 billion by 2022.*

From segmenting our beauty audiences we know them inside and out – how they discover new trends, compare brands and buy beauty products.? We understand the role beauty plays in their lives. At scale.

*Mintel British Lifestyles: Reinvigorating Brand Britain 2018

Get under the skin of beauty with Hearst

10.5 million

Beauty page views/month

GA 2019

122 million

Beauty page views/year

GA 2019

Using insight from our audience panel, we've identified distinct beauty tribes, each categorised by its unique attitudes to beauty


Of 'Brand Devotees' go for a make-up look that enhances natural features


Of 'Beauty Broadcasters' agree that 'makeup allows me to show the world all the different versions of myself'


Of 'Expert Enthusiasts' love to keep up with the latest trends and innovation in beauty

Beauty is a key and integral focus at Hearst. Our brands have the most authoritative beauty experts in the industry. Their knowledge, expertise and passion offer our audiences uniqueness and creates dynamic opportunities for our clients. Hearst investigates and celebrates beauty in its most positive form, delivered with a sense of celebration. We deliver more digital & video beauty content with credentials than ever before. Beauty via Hearst’s lens offers consumers trust and demonstrates how we can express our individuality through beauty today.

Lee Bailey, Director of Beauty

The Beauty of Hearst

Editorial expertise

Our editorial teams are passionate about beauty, delivering award-winning content. Our beauty coverage is packed with inspirational features, future trends and rigorous product testing.

Experienced beauty team

Our commercial structure enables us to find solutions to your challenges using our in-depth understanding of the beauty industry to create bespoke partnerships, premium products and services.

Market-leading brands

Hearst's iconic fashion and beauty brands deliver high-quality editorial content, expert guidance and trusted authority.

Helping you look good

Connect with beauty audiences across all of our innovative solutions


In a world that increasingly demands tangible, immersive experiences, Hearst Live can bring your brand to life.

Our Experiential service

Branded content

Our Hearst Studio loves a challenging brief – we see it as an opportunity to come up with innovative and immersive creative solutions that have real business impact for our clients.

Our Branded content service


Built on decades of product testing, consumer panels and expert editorial know-how, an endorsement from one of Hearst’s 20+ brands goes a long way.

Our Accreditation service

Our beauty content is featured across a powerful network of brands





Harper’s Bazaar

Harper’s Bazaar