We reach 1 in 3 consumers who intend to purchase a vehicle in the next 2 years.
Put yourself in the driving seat by engaging with potential car buyers.?
Forge deeper and lasting emotional connections that are both meaningful and memorable along the automotive customer journey.?
When it comes to buying a set of wheels, women are increasingly playing a significant role in car buying decision making, with 40% being the sole decision maker and 45% having a joint share in the process with a partner. In addition, 93% agree that they have the power of veto on the final decision.
of women enjoy the car buying process
of women are the sole-decision maker when purchasing a car
of women share the car purchasing decision-making process with their partner
Drive your content further with us
Positive, trusted environments
Our premium brands give you access to car enthusiasts. Utilise our data and insight capabilities to target and engage with 4.5 million consumers who intend to purchase a car in the next 2 years.
Experienced automotive team
Our commercial structure enables us to find solutions to your challenges using our in-depth understanding of the UK automotive industry to create bespoke partnerships, premium products and services.
Our editorial teams are passionate about cars and motoring, delivering best-in-class content, expert reviews and trusted authority.
Jim Chaudry, Director of Automotive
The car market and car buying process is complex and confusing with ever changing products and technologies. It’s important to influence and engage with the consumer at key moments on this journey. It’s also important to acknowledge the significance of female decision making within this process and ultimate purchase of cars.
Accelerate the future
In a world that increasingly demands tangible, immersive experiences, Hearst Live can bring your brand to life.
Our Hearst Studio loves a challenging brief – we see it as an opportunity to come up with innovative and immersive creative solutions that have real business impact for our clients.
If you want your advertising to work harder, engage with positive people in positive environments.?