Men’s Health and Women’s Health Hashtag Challenge with TikTok

25th August 2020:?Men’s Health, the UK's?best-selling men's?magazine, and Women’s Health, the nation’s No.1 authority on female health and wellness, have announced a social partnership with TikTok that will see both brands co-create inspirational hashtag challenges through the #LearnOnTikTok initiative. #LearnOnTikTok brings educators and experts together to build an ecosystem of learning content to educate, inform and entertain consumers.

As part of the collaboration, the Men’s Health and Women’s Health UK brands will help drive audience engagement for TikTok, whilst the challenges – which will feature prominently within the discover section of the App – will give users the chance to benefit from trusted information from market-leading wellness brands.

From 25th August, Men’s Health will go live with a #FuelforFitness challenge, where Fitness Editor Andrew Tracey will showcase the food he uses to fuel workouts. Other TikTok creators will also showcase educational content around exercise and nutrition as part of the content available.

Meanwhile, Women’s Health will launch its own fitness-related hashtag challenges – designed to get more people active – on TikTok from late September. ?

Lauren Smith, Head of Social Editorial Strategy at Hearst UK, says: “We’re absolutely thrilled to partner with TikTok to help us further grow our health and wellbeing brands by reaching new audiences at scale. For us, the initiative was a no brainer, and provides us with a fun and engaging platform to educate consumers not only on fitness and nutrition but also on important issues such as mental wellbeing.”

Rich Waterworth, TikTok General Manager EU, said:?"We're thrilled to be partnering with experts, real-world skills creators and educators for #LearnonTikTok to deliver the widest experience of learning in a short-form content format. From fitness and nutrition to, motivational tips and quick cooks - we want to help people access learning that is personal, local and specific to their everyday lives in the easiest and simplest way possible.”?

-Ends-

For more information, contact: ?

Calum Forbes

PR & Comms Manager Entertainment & Wellness, Hearst UK

Calum.forbes@hearst.co.uk / +44 73958 54580

About Hearst UK: ?

Hearst UK publishes 25 brands including Esquire, ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Our print and digital brands reach over one in three UK women and one in four UK men every month, and our trusted content engages them wherever they are. We sell over four million magazines a month, we reach 20+ million UK digital unique users and we have more than 79 million likes and follows through via our social media platforms.

Hearst UK’s events division – Hearst Live – connects with over a million people a year through events such as Country Living Fairs, Esquire Townhouse and Red Smart Women Week. Our licensed brand extensions include Country Living sofas and hotels, Esquire apparel and accessories and Men’s Health?home?gym?equipment. We also have a growing operation offering accreditation through the state-of-the-art testing facility at the Good Housekeeping?

About Men’s Health: ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

Men’s Health is a lifestyle manual for men with a drive to succeed in every area of their lives. Empowerment is?in our DNA. From functional fitness to mental wellbeing, nutritional science to future tech, we provide the tools men need to make the aspirational accessible.

About Women’s Health:

Women’s Health?is the UK’s number one authority on health and wellness; leading the charge in helping you create a happy, healthy and fit lifestyle. Daily, we produce informative and educational features to support your health journey and in doing so, embrace conversation within our communities.

About TikTok:?????

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Silicon Valley, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.?www.tiktok.com

?

?