Hearst UK’s House Beautiful collaborates with Dreams in significant brand licensing partnership deal

22nd July 2020 —Dreams, the UK’s number one specialist bed retailer and House Beautiful, one of the UK’s leading home interiors magazine brands have today launched an exclusive new collection of bedroom furniture in a new brand licensing partnership deal.

Created in collaboration with the interior stylists and editorial team at House Beautiful, the collection includes three stylish and contemporary quilted bed frames, headboards, bedside chests, benches and blanket boxes which are all sumptuously soft and have a luxurious velvety feel.? The range will be sold in-store and online at www.dreams.co.uk/house-beautiful and is the first partnership for Dreams with a media brand. It is also Hearst UK’s, first licensing partnership with the bedding retailer.

Jonathan Hirst, Chief Operating Officer, at Dreams said: “At Dreams, we're constantly looking to offer our customers the most innovative and stylish products, and we knew that by working with the experts at House Beautiful we would be able to deliver Interior trend lead solutions. We're so proud of the range and know that the stylish velvet touch aesthetics will appeal to both new and existing customers.

Sharon Douglas, Chief Brand Officer of Homes and Lifestyle at Hearst UK said: “It made total sense to us to work with an amazing retailer like Dreams. We knew that our editorial team could give their designers the insight into what consumers want, and we’re so proud to have our name on this new collection. It’s a partnership that we’re confident it will be hugely popular with Dreams customers and House Beautiful audiences alike.”

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About Dreams
Established in 1985, Dreams is the UK’s number one specialist bed retailer. A proud British business, making beautiful beds in the UK for over three decades. Dreams sells 10,000 mattresses, bases and headboards per week to customers nationwide through its store network of over 200 sites and online. Known for their exclusive Sleepmatch technology instore, fast delivery and providing an exceptional quality service - Dreams beds are Proud to be the UK’s most trusted, recommended and highest rated bed retailer on Trustpilot. And now voted Bed Retailer of the year by the industry.

About Hearst UK
Hearst UK publishes 25 brands including Esquire, ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Our print and digital brands reach over one in three UK women and one in four UK men every month, and our trusted content engages them wherever they are. We sell over four million magazines a month, we reach 20+ million UK digital unique users and we have more than 79 million likes and follows through via our social media platforms.

Hearst UK’s events division – Hearst Live – connects with over a million people a year through events such as Country Living Fairs, Esquire Townhouse and Red Smart Women Week. Our licensed brand extensions include Country Living sofas and hotels, Esquire apparel and accessories and Men’s Health home gym equipment. We also have a growing operation offering accreditation through the state‐of‐the‐art testing facility at the Good Housekeeping Institute.