20?July, London:?Hearst UK?the?leading premium content and experience?business,?has?today announced it?is opening The Hearst Institute,?a?brand new,?state-of-the-art?product?testing facility in Feltham, South West London.?
The new 8,000 square foot site?is comprised of?office workspace, video production facilities, many category-specific testing areas, meeting rooms?and?a?warehouse. The Hearst Institute represents?a significant investment by?Hearst?UK, expanding its established?testing site, the Good Housekeeping Institute?(GHI)?at?St. Anne’s Court?in?Soho.?
The new site provides additional product testing and?accreditation?opportunities for all of Hearst’s other brands?such as Women’s Health, Cosmopolitan, ELLE, Runner’s World, Harper’s Bazaar Country Living and Men’s Health. It will?also offer an authoritative and trusted testing service to Hearst’s commercial customers that’s based on expertise and authenticity.
The White Goods, Appliance and Tech teams at the GHI will move to the new facility while the GHI Beauty and Food teams will remain in Soho. All new categories will be serviced in Feltham with operations at both sites overseen by?Sophie Wilkinson, Hearst UK’s Head of Project Management and Operations.
To mark?the launch, there will be a?live streamed event?hosted?via?this Zoom link?which?includes a virtual tour of the new premises as well as a Q&A?between James Wildman, CEO and Laura Cohen, Head of Accreditation,?which clients are invited to join.?
This expansion?signifies Hearst UK’s increasing investment in?its testing business which also sees several new hires joining the team.
James Wildman, CEO, Hearst UK &?President, Hearst Europe said: ?
“We are delighted to launch The Hearst Institute which will greatly increase our?product testing capacity and accelerate our?accreditation and e-commerce businesses. The GHI endorsements that so effectively drive retail sales across many product categories will now be extended beyond Good Housekeeping to our other iconic and trusted?brands and we look forward to partnering with advertisers on this new opportunity for strong mutual benefit.”
For further information regarding accreditation please visit:?http://www.thatgirllisa.com/solutions/accreditation
About Hearst UK
Hearst UK publishes 25 brands including Esquire, ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Our print and digital brands reach over one in three UK women and one in four UK men every month, and our trusted content engages them wherever they are. We sell over four million magazines a month, we reach 20+ million UK digital unique users and we have more than 79 million likes and follows through via our social media platforms.