02 April 2020: Hearst UK, the leading premium content and experience business, has launched a pop-up Creator Network of trusted editors, influencers, photographers and video creatives, who are all able to create branded content for Hearst’s valuable commercial partners whilst working remotely.
The innovation comes as a solution to the current climate of home working within the industry. The network will allow clients to work on compelling branded content campaigns with an array of Hearst’s in-house talent, including editors from the recently-launched Hearst Influence Network, along with external influencers such as Monikh Dale, Tess Ward, Em Furey, Callie Thorpe, Scola Dondo, Louise Boyce and Tom Kemp.
Hearst Studio, Hearst’s branded content service, will handle the campaign concepts, pre-production and post-production, while working virtually with creators to capture custom video and images outside of a traditional shoot environment.
Ali Gray, Director, Hearst Studio, says: “We are proud to launch Hearst’s pop-up Creator Network, which provides an innovative solution to the challenge of producing immersive branded content during the current climate. By adapting quickly, Hearst Studio can now work with a bespoke network of specialist content creators to offer custom content solutions for our valued partners whilst working safely from home.”
Jane Wolfson, Chief Commercial Officer, Hearst UK, adds: “As a business, we have a commitment to creativity and innovation. During these challenging times, we have been flexing and adapting our Hearst Solutions offering to ensure we remain in a position to deliver outstanding creative solutions which solve our commercial partners’ needs. Ali and her team have worked tirelessly along with the wider commercial function to create a branded content offering which our clients value and our audiences will love.”
For more information, please contact:
Ben Bolton, Deputy Head of PR & Communications, Hearst UK
T: 020 7439 5218/07793 795919
About Hearst UK:
Hearst UK publishes 26 brands including Esquire, ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Our print and digital brands reach over one in three UK women and one in four UK men every month, and our trusted content engages them wherever they are. We sell over four million magazines a month, we reach 20+ million UK digital unique users and we have more than 79 million likes and follows through via our social media platforms.
Hearst UK’s events division – Hearst Live – connects with over a million people a year through events such as Country Living Fairs, Esquire Townhouse and Red Smart Women Week. Our licensed brand extensions include Country Living sofas and hotels, Esquire apparel and accessories and Men’s Health?home?gym?equipment. We also have a growing operation offering accreditation through the state-of-the-art testing facility at the Good Housekeeping Institute.