26 Feb 2020: Hearst UK, the leading premium content and experience business has today announced the launch of the Hearst Influence Network, an in-house talent and influencer initiative that will grow and develop the already established social footprint of Hearst’s talent. The launch adds to Hearst Solutions’ broad marketing services proposition which also includes Hearst Content Agency and Hearst Live to name a few of these integrated offerings.?
Hearst UK is partnering with Sixteenth, a leading social media and influencer talent agency on the Hearst Influence Network. Sixteenth is widely respected and is known for only working with premium influencers such as fitness influencer Carly Rowena, body positivity activist Lucy Mountain, and sustainability fashion influencer, Signe Hansen (known as Use Less).
To drive this innovation, Hearst and Sixteenth are launching an internal development project, Hearst Academy, to provide training and development for those of its near thousand storytellers, who want to further grow their profile. The Academy will nurture talent that will span across a range of genres from health and wellness to beauty, luxury, food and fashion. The Academy will offer a range of workshops to support talent across Hearst’s many premium brands.
James Wildman, CEO of Hearst UK and President of Europe says: ‘By more effectively leveraging our extraordinary Editorial talent, we can provide an antidote to the increasingly apparent and significant issues associated with influencer marketing generally. Our Editors and media brands are the original ‘influencers’ and represent to marketers the rare combination of reach, trust and influence. We are delighted to launch this new service which will complement our broader, differentiated Marketing Services proposition.’
Danny Lowney, MD of Sixteenth says: ‘‘We’re delighted to be partnering with Hearst UK on this exciting venture. Our current talent roster is changing the way that influencers are perceived amongst the media industry, by creating excellent content and initiating meaningful conversations on their platforms. We have seen how this has built extraordinary value in the influencer space and are looking forward to continuing this with all of Hearst’s outstanding storytellers.”
For more information, please contact:
Clare Fenny, PR and Comms Manager,
0207 439 5074 ?
About Hearst UK
Hearst UK publishes 26 brands including Esquire, ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Our print and digital brands reach over one in three UK women and one in four UK men every month, and our trusted content engages them wherever they are. We sell over four million magazines a month, we reach 20+ million UK digital unique users and we have more than 79 million likes and follows through via our social media platforms.
Hearst UK’s events division – Hearst Live – connects with over a million people a year through events such as Country Living Fairs, Esquire Townhouse and Red Smart Women Week. Our licensed brand extensions include Country Living sofas and hotels, Esquire apparel and accessories and Men’s Health?home?gym?equipment. We also have a growing operation offering accreditation through the state-of-the-art testing facility at the Good Housekeeping Institute.