Women's Health Live Virtual

#GETFITDONE

Our flagship health and wellbeing event was reimagined for our inaugural Women’s Health Live Virtual festival which saw millions of people get their sweat on and #GETFITDONE.?

The Big Idea

?Women’s Health collaborated with Hearst Live to bring UK’s biggest wellness festival to life in a new way. Live-streamed directly to people’s living rooms, via Facebook, YouTube and Twitter, more than 10,000 people joined via a Women’s Health Live community Facebook page, creating a new online fitness group in a matter of days.

Audiences:
  • Gen Z
  • Millennials
  • Women
Sectors:
  • Health & Fitness
Services:
  • Experiential

Three days of immersive experiences showcased exclusive workouts, must-see interviews and mindful moments of recharge. The WH?Get Fit Done?community accessed:

  • 11 live Q&A’s?
  • 13 workouts
  • 19 fitness gurus, including Davina McCall, Dame Jessica Ennis-Hill, Oti Mabuse and many more.

A resounding success, we hit over 10.9m views across Facebook, Twitter and YouTube. In addition, the event generated key trade press and features from The Drum, Campaign and Hip & Healthy.

The Results

10,500

Get Fit Done Facebook community members

32,500

Facebook video views

547,000

YouTube impressions

9.7 million

Total Twitter reach (Twitter amplify partnership)

1.65 million

Total press coverage reach

Audiences:
  • Gen Z
  • Millennials
  • Women
Sectors:
  • Health & Fitness
Services:
  • Experiential